The "core" disciplines of digital marketing.

What Are The “Core” Disciplines in Digital Marketing?


I know, I know it’s not the most appealing title out there but hear me out it gets better. So what are the core disciplines in digital marketing? Well, with traditional marketing budgets on the rise, with new creative ideas, apps, helping everyone spice up their social media. It’s only natural for marketing budgets to be more reallocated into digital channels.


Who are the '“Core” Disciplines in Digital Marketing?

With the continuous growth of interactive websites, mobile phones and social media, it has opened new doors for businesses trying to promote their brand in a fun and unique way. Let’s face it we love a cute cat video don’t we, why? It’s marketing. How? Whatever the purpose is, be assured there’s always one. Like “cute” for example, going back to the cat videos, Cat’s give us happiness, they're cute, so we go awhhhhh, their funny so we laugh. So what happens after we finish? We share it with our friends. Everything has a purpose for being on the internet.

So going from this, it's given businesses a new understanding needed to help with their brands and how to appeal to their target audiences, so what exactly does this involve?

  • Blogging

  • Campaign Metrics and Research

  • Communications and Public Relations (PR)

  • Content Marketing

  • Copywriting

  • Database Management and Analysis

  • Email Marketing

  • Mobile Marketing

  • Pay-Per-Click (PPC)

  • Search Engine Optimisation (SEO)

  • Social Media

  • Web Design and Development


The Conclusion

We will go into more detail in future blogs, but these are the “CORE” Disciplines every marketer should grasp some knowledge in each of them. But it’s nice to experiment on which ones work for you initially. Let’s not kid ourselves; there’s only 24 hours a day and becoming an expert in all disciplines it takes time.

So why not try one or two of them and see what you enjoy, after all, you can be successful just by using one. Each discipline opens new doors into the industry, some may be more specific, but we assured this is where it all starts, The '“Core"“ Disciplines of Digital Marketing.