Businesses, especially local businesses are finally starting to realise how important having great online reviews from their customers helps not only gaining more customers but allows you to adapt to change to the following feedback. This can be vital for a business to develop and grow into a profitable.
There are many several reputation marketing software or tool options that you can use to track, manage and proactively try to get the reviews.
Out of the following, I use trust pilot to help gain my reviews for the simple fact it's free and easy to use based of the budget, but there are other options if you wish to spend for a better and all-around experience but do not rely on it on its own.
Additionally, if you use social media platforms, it allows you to monitor and get alerts anytime your brand mentioned. Whenever it's a positive or negative review be sure you respond to it, that will show other customers that you care what your customers think and allows them to read the reviews you've met too.
Mostly there are only two places you'll notice you take more focus on getting reviews which are Facebook's business page and google my business page. There are many more, but these are the big ones as many people turn to social media to see what their friends and family think about a business. So having a good review can help draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on google when someone searches for your business.
it's also important to understand that Google notes down high-quality, positive reviews from your customers will your business's visibility.