SEO

Linking Goals to Your Digital Channels

So you'll have some business goals it's time to think when you're own business or a business where you've recently made a purchase one. If you haven't don't worry If you like to try to identify online opportunities for your business, we'll make a step by step guide how to become online and succeed. 

Using following these tips, we can help you figure out how digital can help your business achieve your goals.  

Digital Channels

First, start producing a list of all the digital channels an online could use, perhaps it's a clothing branding selling their product online or a local food delivery service. Whichever you are it all applies the same. Think about when building an online presence what would consider? Maybe you create a website and what it to appear in search or social media to interact with your customers and many more.

An Example of businesses taking advantage using social media.

An Example of businesses taking advantage using social media.

Using our Facebook page, Businesses more than ever had a Facebook page, Big or small. You always can benefit without a doubt. So using social media as one of many digital channels setting up a page is quite simple to fill in some details about you. Your brand story. What services are you offering? All of these can help you set up a professional page. It doesn't stop there. It can also make your potential find you, invite friends to support you. Facebook as one example of a Digital channel has so many benefits but how can you make it successful?. But don't worry! We will cover that later in another blog.

Bussiness Goals

Let's head back to you're business goals it's time to think how you could perform and achieve them using online. For example, let's say you are a business but you can problems of your customers not knowing who you are. Taking your business online can help you meet the goal of increasing brand awareness.

An Example developed for upcoming RTmarketing campaign.

An Example developed for upcoming RTmarketing campaign.

Remember each business have a different set of business goals all depending on where they are now. If you are a startup like myself, It's essential to focus goals on growing your brand name to whatever KPI's (Key Performance Indicators) you'll set in place. I will achieve a "100likes of our Facebook page" make sure it's achievable. But today we are focusing how this can link to online success.

Combining the Two Together

Now connect the two lists by identifying which of the channels that could help you achieve that specific goal. Maybe you'll like to increase engagement on your social media posts by hosting focus groups to help you provide feedback or creating personalised offers to your customers using a landing page on your website. But be specific in how using this digital channel could help you reach this goal.

An Example of Combining Online & Business Goals together.

An Example of Combining Online & Business Goals together.

I've taken the goal of building brand recognition for my own company and now applied my business goals to my online goals as part of our marketing campaign, Giving me three opportunities of how it can be achievable. Such as using paid social. Facebook allows you to run ad's of your company relatively cheap and can help your brand get seen on social.

Using these points can provide you with the know how to connect online channels to your business goals to help you achieve the results you desire online. 

Identifying Online Opportunities

Identifying online opportunities can be daunting when you're stuck offline. Let's face it if your business isn't online how can customers find you. Online can do wonders for any company to seeing you in search results or reading you're "about us" section on your website.

All these tips can increase your customer base into new heights, so let's say you are a business or like a particular restaurant in town or a local hair salon. These tips can apply to any of them.

The key to finding out what online opportunities exist for that business by following these 3 Tips.

SEARCH RESULTS

Searching for a business on a search engine is as comfortable as chips. We do it every day to finding you're the nearest coffee shop or looking to join a gym. Every single type of business possible can get seen online. But how high up is your's ranked? What information about you're the company is being displayed?

RTMarketing (My One) doesn't show us naturally on top of google search. 

RTMarketing (My One) doesn't show us naturally on top of google search. 

I researched into google my own business that other competitors are on top of Google search results... why? Google likes content that's related to your business and the power of keywords, and SEO google ranks this business as the top. But don't worry! We will cover that later in another blog.

Firstly grab a pen or note down this rank. For example, say "Ryan's Hair Salon" was ranked on the second page on google and third in Bing search engine... yes people use it. It would get classed as an online opportunity. Could it be better? YES! If you are not on top, then there's still improvement to be made.

DIGITAL CHANNELS

Once you've noted down your search rank but maybe you spotted your facebook page was in the search or see you're business on local listings such as "Google my Business"  note that down too. 

RTMarketing (My One) shows up on local listings but not social media....

RTMarketing (My One) shows up on local listings but not social media....

I researched into google my business and found it's listed locally... why? Using tools such as "google my business" can create your business come on the map free of change. It can be done by applying online and completing the verifying process, once that's done you'll get a letter in the post with your code you'll add that into verifying that your business is yours.

Also, note this down what position it was in search results? What social media did you find? Did you're business come up local listings? Once you've noted all this down, it's time to put them all together. 

ONLINE OPPORTUNITIES

So, you have a list of things about your business. It's time to categorise them into ones you're doing well in and ones you could improve or in other terms Advantages and Disadvantages. It could be written down on a whiteboard to remind you of your goals or just on a piece of paper whatever suits you the most. 

an example of my own business using in my free consultation service provided by RTMarketing.

an example of my own business using in my free consultation service provided by RTMarketing.

Using my consultation service provided to small business by RTMarketing as an example, I've put my own business and showcasing you the results. Using a table format split into advantages and disadvantages giving 5 points to note down what's right and what could be better. So my business has a website ranked quite well in Bing but lacks in google as one of my goals.

Using these points can provide you direction to your online journey and figure out your own online goals and how you can improve yourself online!. 

Online Reviews Matter

Businesses, especially local businesses are finally starting to realise how important having great online reviews from their customers helps not only gaining more customers but allows you to adapt to change to the following feedback. This can be vital for a business to develop and grow into a profitable.

There are many several reputation marketing software or tool options that you can use to track, manage and proactively try to get the reviews. 

Out of the following, I use trust pilot to help gain my reviews for the simple fact it's free and easy to use based of the budget, but there are other options if you wish to spend for a better and all-around experience but do not rely on it on its own. 

Additionally, if you use social media platforms, it allows you to monitor and get alerts anytime your brand mentioned. Whenever it's a positive or negative review be sure you respond to it, that will show other customers that you care what your customers think and allows them to read the reviews you've met too.

Mostly there are only two places you'll notice you take more focus on getting reviews which are Facebook's business page and google my business page. There are many more, but these are the big ones as many people turn to social media to see what their friends and family think about a business. So having a good review can help draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on google when someone searches for your business.

it's also important to understand that Google notes down high-quality, positive reviews from your customers will your business's visibility.

Claim And Optimize with Google My Business

Local SEO is becoming more critical than ever with creating SEO strategies for clients and customers that may be searching for your local business in different ways. Regional competition is heating up, and if you're not on top of your rankings, your competitors will be. 

Here is one of two top local SEO tactics that are vital to getting your business online and ranked higher.

Google My Business (GMB) is considered a directory and it's a big one it's worth covering on its own. It's highly valuable for a local business to claim their Google My Business and Bing places for your business page because why not. It's free and can give you incredible exposure if optimised enough to show up in Google's local three-pack.

To claim your Google My Business page, visit their website at https://www.google.com/business/.  There's a verification process that each business needs to go through where Google themselves will send you a postcard with a unique PIN for your business's physical location if you don't have a physical place like an office, using your home address is fine. You'll get your PIN and merely log in and enter the PIN to verify your business. 

Next with all other online directories requires a reliable description, telling people what you are offering as a business, categories, are you a hairdresser or a window cleaning service? Your business hours, are you open on Saturdays or even Sundays and what types of payments are accepted and so on. You'll want to make sure you upload your logo and photos of your business, products or services that you offer.

If it's possible, you can try and fully populate every relevant section with everything you have so that your listing is complete. If you're a service business and don't have a location for your customers or clients can visit. Don't worry; you can choose to hide your physical address as you're setting up your google my business listing.